Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app? 
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.

When do we collect information? 
We collect information from you when you register on our site, place an order, subscribe to a newsletter or enter information on our site. Some information might also be recorded or tracked using Cookies (see below) for helping us improve our Customer Services Experience for you.

How do we use your information? 
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To send periodic emails regarding your order or other products and services.

How do we protect visitor information? 
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology where applicable.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

Do we use ‘cookies’? 
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you have these allowed) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.
  • Remember you on the computer you login, allowing you to access some of our website functionality easier and quicker in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled. Doing so may affect the users experience that make your site experience more efficient and some of our services might not function properly.

However, you will still be able to place orders with cookies disabled.

Third Party Disclosure 
We do not sell or trade to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

Situations where we may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we decide to sell all or a substantial portion of our assets to a third party, in that case, personal data held by us about our customers will be one of the items disclosed and transferred.
  • We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
  • Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links 
We do not include or link to third party products or services on our website.

Credit Card Payments 
Payment details are transferred using industry-standard Secure Socket Layer (SSL) technology. When you use your credit card online at, you can choose to have your credit card details stored by Stripe Payments to make your next transaction at easier for you. Your electronically submitted credit card details are not stored by staff cannot access your credit card details at any point during or after the online transaction. Stripe Payments is certified to the highest level possible under the PCI DDS requirements set down by the Payment Card Industry Security Standards Council. You can read Paymark’s Privacy Policy here.

We may take advantage of the following Google Analytics features:

  • Remarketing
  • Google Display Network Impression Reporting
  • DoubleClick Campaign Manager Integration
  • Google Analytics Demographics and Interest Reporting

Using the Google Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. Google’s privacy policy is available here.

We make use of Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet.

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our website.

We make use of Google Analytics Demographics and Interest Reporting using Google’s 3rd-party audience data (such as age, gender, and interests) with Google Analytics.



Facebook provided us with certain features and tools (e.g., pixels, SDKs and APIs) that we could add to our website to allow us to send data about actions that people take on our website (“Event Data”) to Facebook to track conversions (“Conversion Tracking”), to create custom audiences of people who have visited our website (“Custom Audiences from your Website”). You can read more about Facebook’s Terms for Conversion Tracking, Custom Audiences from Your Website, and Custom Audiences from Your Mobile App here.


We may use Twitter’s conversion tracking and tailored audiences’ products. We and third parties collect user data through their application for purposes of conversion tracking and serving ads targeted to users’ interests. We do not select targeting criteria that could reveal sensitive information about users and don’t subject users to advertising that isn’t relevant to our brand. Users can opt out of interest-based advertising through ‘Do Not Track’ functionality in your web browser or through such other methods that Twitter may specify here.


We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. We use the information that we have (subject to choices you make) as described below, and to provide and support the Facebook Products and related services described in the Facebook Terms and Instagram Terms. Learn more about how you can control who can see the things you share from here.


How can I change the personal information stored about me? 
Users are able to change their personal information:

  • By calling us
  • By logging in to their account
  • By chatting with us or sending us an email

How does our site handle do not track signals? 
We honor do not track signals. We do not plant or track cookies when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking? 
It’s also important to note that we allow third party behavioral tracking

Unsolicited Electronic Messages Act 2007  
The Unsolicited Electronic Messages Act 2007 (UEM) sets the rules relating to commercial promotional emails, , and gives recipients the right to have emails stopped from being sent to them.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process orders and to send information and updates pertaining to orders.
  • We may also send you additional information related to your product and/or service.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
  • We may use email addresses to create a custom audience in Facebook.

To be in accordance with UEM, we agree to the following:

  • To gain your prior consent to this occurring, which we do via our Website Terms & Conditions and these Privacy Terms.
  • To honor opt-out/unsubscribe request from you quickly.
  • To allow users to unsubscribe by using the link at the top or bottom of each email.

We will notify you of changes to our privacy policy

Users will be notified of any changes to our privacy policy:

  • On our Privacy Policy Page

Contacting us 
If there are any questions regarding this privacy policy you may contact us using the information below.

Pamark Trading Ltd
Trading as: St Heliers Cellar

287c St Heliers Bay Road

St Heliers


New Zealand 1071

[email protected]

End version No.01 Date: 09-11-2021


If you prefer to buy in-person, then we would love to welcome you into St Heliers Cellar. We’re located at 287C St Heliers Bay Road, St Heliers, Auckland.

Physical store opening hours

Monday: 11am-9pm
Tuesday: 11am-9pm
Wednesday: 11am-9pm
Thursday: 11am-9pm
Friday: 11am-10pm
Saturday: 11am-10pm
Sunday: 11.30am-8.30pm



It is against the law to sell liquor to customers under 18 years old.